Meet RE:CLO, the latest sustainable streetwear brand from South West London. RE:CLO is a clothing brand founded by three mates who moved into a house-share together, and realised they all shared a passion for sustainability and fashion. Bored of lockdown restrictions, they wanted to exert their creative energy into an idea which had been firmly reserved to the ‘never had time’ shelf. Six months later, RE:CLO is an established clothing brand.
RE:CLO has been founded on the core belief that streetwear should be sustainable, kept “in fashion and out of landfill”. Their mission is to influence others by pioneering a zero waste and net-zero carbon company. The brand is bold and ambitious in their vision of having a positive impact on the environment. RE:CLO balances style with sustainability and looks to empower others whilst their at it.
Organic garments, water-based and chemical-free prints
RE:CLO fills a gap in t streetwear market - ethically sourced, affordable streetwear without ugly activism slogans printed on them! Their designs are bold, provocative, and challenge people’s perceptions on climate change without literally spelling it out.
RE:CLO produces trendy clothes with a deeper meaning and a nod to sustainability. Their first drop, inspired by ocean pollution, depicts oil and water mixing to create a wicked pastel graphic. Another design, nicknamed the ‘poly fish tee’, included plastic bags intertwined to represent a jellyfish.
Their designs incorporate a deeper meaning representing the largest challenge of our generation. Their latest drop was inspired by the depletion of the Amazon rainforest. Drop#3 is coming soon… Check it out on their instagram!
The creators of RE:CLO pride themselves on their transparent manufacturing and printing process. Every stitch of their clothing lines are ethically and sustainably sourced.
In more detail, their garments are made from 100% organic cotton, which saves more than 2000 litres of water, and produces 62% less CO2 compared to more common synthetic materials. All the material is certified by the Global Organic Textile Standard (GOTS), Global Recycle Standard (GRS), and Organic Content Standard (OCS). Each one is PETA approved vegan too.
The garments are made in sustainable manufacturing sites in Bangladesh which are managed by a leading company in sourcing sustainable materials as quoted by the Textile Exchange (TE).
These sites fulfil ethical working initiatives such as freedom of labour, payment of a living wage, and safe and healthy working conditions.
Their printing process, carried out in the UK, is water-based, chemical free, and meets the OEKO-TEX 100 Standard. A direct-to-garment (DTG) process ensures a detailed, vibrant finish. Even their printing partners use a 100% renewable power facility.
Vision to Reality
Having seen their vision come to life, their favourite moment so far is having been on set shooting their collection in North London with a Vogue model. Working with and meeting great people who love their collection brings a real buzz to the brand (Special shout out to Farrah, Laz, Dion and Pat!).
Dreaming of a RE:CLO Initiative
It has been a whirlwind start for the founders of RE:CLO, who hope one day to visit their factories and see how they can make a difference to the local communities. In the future, they intend to create a modern recycling facility to expand their RE:TURN, RE:PURPOSE, RE:CLO initiative and operate at the pinnacle of sustainable fashion in the footsteps of Patagonia.
Furthermore, RE:CLO hopes to diversify their brand and launch sustainable discos for eco-conscious ravers in remote locations at risk due to climate change (think party by a Norwegian Fjord!). Lastly, they hope to continue their collaboration and partnership with the Amazon Eco Park Sanctuary.
RE:CLO continues to educate, engage and inspire people with their collection of diverse, on-trend streetwear. Go and check them out for yourself!